I was recently in a supermarket in Florida and I noticed the Tic Tac display. Tic Tacs, I learned, are now 30% larger, for "More Enjoyable Freshness." (No, I don’t know what that means either.)
Like most Gen Xers, I grew up with Cherly Tiegs extolling the virtues of the "1 1/2 calorie breath mint." So, of course, the first thing I did was flip the box over to scrutinize the nutrition information. These new, bigger mints now have 1.9 calories. Doesn’t exactly roll off the tongue, eh?
Ok, sure, no one is getting fat from an extra .4 calorie per Tic Tac. (Has anyone ever eaten fewer than a handful anyway?) But it’s part of an overall super-sizing trend that simply isn’t good for us. I keep thinking the pendulum is going to swing in the opposite direction — micro-portions or something. Instead, every few months I see a new, and frankly more absurd, example of the "if some is good, lots is great" ethos. But bigger Tic Tacs might just take the cake (which we undoubtedly will have and eat.)