David Meerman Scott published a great post about marketing with data.
At my company, we made a concerted effort in 2007 to publish more research studies and it paid off in a big bump in PR coverage, both mainstream press (including trades) and in the blogosphere. We are continuing with it this year and looking into ways to accelerate the process.
It’s not easy, of course. You need resources to do it well. But it might be as easy as some of the other stuff your are already doing and it’s much more effective. Journalists (traditional and not) love data. Clients love data. Prospects really love data.
What could you be doing to get the audiences you care about loving your data?