Everyone knows that networking is the way to get ahead in the world. This truth only gets more true in our increasingly connected, but also unequal, world.
Everyone also knows that networking, for most of us, kind of sucks.
There is a ton of great advice out there about how to network without networking. It’s worth seeking out. But one tactic that has worked for me is making fabulous introductions.
So let’s start with a basic principle: connecting begets connections. When you connect two people for their mutual benefit you become known as the connector. People will often return the favor, either when asked or even unprompted. Also, connecting people you know actually expands your network in all kinds of interesting ways.
That’s the why. Let’s now move to the how. Because let’s face it, anyone can send an email that says “Jen, please meet Jason. Jason, please meet Jennifer” and maybe include a few lines about how you think each will benefit the other.
I take a different approach that both ensures that both people want to meet each other and that both people are super happy they know me.
My introductions go something like this:
“Jen, please meet Jason who is one of the most fabulously talented designers I’ve ever met. He and I worked on a research study together and the way he used graphics to help tell our story was compelling, understandable and beautiful.
Jason, please meet Jen who is a diva of event management. Jen and I were colleagues at Acme, Corp. and she put on a customer symposium that absolutely wowed our biggest clients. She’s looking for some new designs for her next great event and I immediately thought of you.”
I think you can probably see, instantly, why this works. Who wouldn’t want to be introduced this way? It’s specific, it’s actionable (I know why I’m meeting this person), it’s true (it goes without saying, but I’ll say it, that bullshit gets you nowhere in this world). And you’ve left a fabulous impression on both of the people you are introducing – of each other and of you!
By the way, if you are reading this and thinking “No way can I pull that off, I would sound fake” let me assure you that the adjectives are optional. This is my style – it fits me and people who know me well know I only say it when I mean it. I’ve actually decided this is part of my personal brand – I can’t worry about people who will read it wrong because I am focused on people who love this about me. I’m a little over the top, but I don’t lie.
But the fact is the same type of introduction could work, even toned down to match a more reserved style. The point is to focus on exactly what you think makes these two people want to meet – what do you like about each of them and what do you think they bring to the table? Write that – clearly and specifically – and you will make a great impression, whatever your style.