In an article in today’s New York Times about the falling price of Champagne there appeared this quote:
“My job is to find a million friends across the globe that drink five bottles of champagne a year.” — Pierre-Emmanuel Taittinger, president of Champagne Taittinger in Reims in the Champagne region of northeastern France
Now there is a man who knows his market. Knowing who you need to reach — with as much specificity as possible — makes reaching them a lot easier. I also love that he calls them friends, not customers. What a fun way to think about your business.