Know Thy Market

In an article in today’s New York Times about the falling price of Champagne there appeared this quote:

“My job is to find a million friends across the globe that drink five bottles of champagne a year.” — Pierre-Emmanuel Taittinger, president of Champagne Taittinger in Reims in the Champagne region of northeastern France

Now there is a man who knows his market.  Knowing who you need to reach — with as much specificity as possible — makes reaching them a lot easier.  I also love that he calls them friends, not customers.  What a fun way to think about your business.