I am fascinated by Frank Luntz. I really wish the Democrats had someone like him.
He was interviewed on On The Media this week talking about how to talk about the health care debate. Totally worth a seven-minute listen. If you have more time Luntz has published a long memo with advice for Republicans on how to debate the issue. Lots of interesting polling data, plus his ideas on how to frame the issue.
His ability to distort facts makes me crazy, but he’s not wrong that words matter. How we talk about the issues matter and changes in tone and rhetoric can make all the difference between success and failure in the political arena.