Among the many reasons I love Tina Fey

From the March issue of Vogue:

“I don’t weigh myself. I just go by if my clothes fit. I try not to participate too much in the incredible amount of wasted energy that women have around dealing with food. I just feel like being healthy is sort of a job requirement to be on TV, and being a writer is so much coping with fatigue and stress, and you just eat. You eat to stay awake.” [Emphasis added.]

Yes.  THIS.  This is it.  Refuse to participate.

Cutting It Close: Great Example of Current Events Marketing

I’m a huge fan of leveraging current events in your marketing efforts.  The Olympics are a great recent example.

And so is March Madness.  The NCAA tournament offers opportunities for lots of businesses to engage in basketball or tournament themed marketing.  For example, urologists promoting vasectomy.

No, I’m not kidding.  Apparently there is a little trend here with urologists promoting the procedure as a way to legitimately sit on the couch and watch basketball for two days.

I think this is both CRAZY and BRILLIANT.

T-Minus 10 Days

I head back to work on March 10.  I really like working and I’m definitely not cut out to be a stay-at-home mom, so I’m mostly happy and excited.  Still, I’m a little sad, too.  I can’t believe how fast my time off flew by.  I can’t believe how big Sam is!  It’s true what they say — you blink your eyes and they grow.

So, some aspects of this transition will be easier than the first time.  We already have a wonderful nanny in place.  I have a great schedule that includes three work-from-home days.  I know how to use the breast pump.

But … now there’s two.  I had gotten into a great groove with Maddie.  Sam is still very little — he’s not quite on a schedule yet, though he’s much less random than he was. I’m sure he’ll into a better routine as a natural consequence of me being on a schedule.

I anticipate the first few weeks will be challenging.