Brilliant Example of Data-Driven PR

I’ve written before about data-driven marketing. Here is a great example from By giving the New York Times access to web traffic data, AllRecipes got a plum front page story.

Notice, by the way, that this story didn’t go to, owned by Conde Nast. There may be many reasons for this, but I think one reason is that “new” media companies think in a fundamentally different way than traditional media companies. (As an aside, Conde Nast is likely still reeling from the closure of Gourmet, a distraction that can’t be helpful to them in advancing PR into food media outlets.)

New media companies think of data as an asset and use it in creative ways.  Also, new media companies value the voice of their community — because that is what this story is really about.  Old media is all about elite editors telling the plebes what to think, read, watch, cook, eat, wear and buy.  New media is about tapping into what the community is thinking, reading, cooking, eating, wearing and buying and then sharing that information with the rest of the community.  It’s a fundamental shift in thinking — and one that points to the true future of media, news and publishing.

Giving Thanks

I live a pretty charmed life, but this year I have lots more to be thankful for:

A gorgeous daughter.  Seriously, she is so beautiful.  And a great kid, too.

A handsome new son. And no longer being pregnant is a big plus too!

A kick-ass husband.  This guy rocks.  Awesome in the delivery room.  Awesome with a new baby. Cooks an entire Thanksgiving dinner.  He’s the jin-sei knife of husbands: he does it all.

A family that is crazy enough to provide great stories, but not so crazy that prescription drugs are required.

And the other usual stuff … a great career, wonderful friends.

Happy Thanksgiving to all!

Know Thy Market

In an article in today’s New York Times about the falling price of Champagne there appeared this quote:

“My job is to find a million friends across the globe that drink five bottles of champagne a year.” — Pierre-Emmanuel Taittinger, president of Champagne Taittinger in Reims in the Champagne region of northeastern France

Now there is a man who knows his market.  Knowing who you need to reach — with as much specificity as possible — makes reaching them a lot easier.  I also love that he calls them friends, not customers.  What a fun way to think about your business.

Crazy Weekend

1. Aunt Tracy was in town.  Madeline was beyond thrilled.  She started chanting “Tracy, Tracy, Tracy” on Wednesday.

2. Halloween.  We were in Manhattan on Saturday.  There’s nothing like Halloween in New York, and we weren’t even near the parade.  Our building had a party on Sunday, after which we did the herd trick-or-treating through the halls.  Preston got some great pictures of Maddie — check them out.

3. We had no hot water in our apartment.  Started Friday night.  It was intermittent through the building so the super kept insisting that we did, in fact, have hot water but that we just need to “let it run, it might take awhile.”  Twenty minutes of letting the water run and it felt like it was coming out a well.  Awesome.  Tracy and I went over to my gym — where my membership is frozen — and threw ourselves on the mercy of the front desk guy.  He took pity on us and let us shower.  An woman in the locker room said to me “I think it’s so great you are still working out in your condition.”  Um, yeah, exactly.

4. New York City marathon.  We didn’t go, but Tracy went to cheer on our friends Emily and Tom.

5. Clocks changed.  Boy, are we lucky, though.  Maddie is such a champ sleeper she wasn’t even phased by it.  I felt guilty seeing so many friends with toddlers posting on Facebook about early wake ups.  Not my girl — she likes her sleep.

6. Oh, and did I mention I’m 38 weeks pregnant?